With the mad rush to Social Media, personal branding and all the other non-essential madness taking place, be sure YOU don’t get left behind. Unless you’ve got a Paris Hilton complex, your audience should be yourself.

Critical and reflective thinking only take place when you are the audience; without respect to what anyone else thinks and with no other end in sight but your own personal development. That’s getting lost in the rush to Social and Mobile. Sure it’s fun to be part of the crowd, share pictures and videos, and stay current with old friends while making new ones. But, don’t get lost in the shuffle of it all. Besides the time suck, it can be a complete misdirection of what you should be doing. If you are carrying a Smart Phone it is an even bigger suck.

Do yourself a favor this New Year, take a ‘digital sabbath’, turn it all off for a day and catch up with yourself. You may find you’ve forgotten who you are.